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This web site learn-and-play-online-chess.com has the following on the web site, "Assure Your Success at Online Chess." We noticed that the website also said " Learn and Play Online Chess will help you." It also said " Learn the rules of chess. Pick up basic chess strategy. Explore the history of chess. Celebrate the greats of the game. Discuss every aspect of chess. Welcome and make yourself at home. Time to learn the great game of chess. Or to improve the skills you already have. You may be an amateur player who likes to play chess as a hobby. You might be a club player who plays tournaments over the board." The header had online chess as the highest ranking optimized keyword. It is followed by learn to play chess, chess strategies, and play chess online which isn't as ranked as highly as online chess. The next words learn-and-play-online-chess.com used was annotated chess games.